Case Study: Casa Rewards

The Problem

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Background

Casa Rewards, a booking platform designed to provide safe and affordable housing to registered nurses and other traveling medical professionals, needed technical leadership and senior developer talent to better serve its users and support business growth.

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However, Casa Rewards faced several challenges. The platform’s infrastructure needed a redesign to scale effectively. Managing developers while also focusing on marketing and sales became increasingly difficult. Gabriel Young, Founder and CEO, needed a solution that allowed him to focus on strategic areas of the business while ensuring the engineering side was handled efficiently and effectively.

The Solution

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To address these challenges, Young decided to partner with Fraction. "To achieve better quality work, I wanted to hire a better quality engineer, which is why I turned to Fraction," said Young.

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Fraction offered a unique solution by providing flexible access to vetted technical architects, skilled engineers, and product managers. "By working with Fraction, we not only gained access to a vetted developer but also a built-in PM who ensured everything ran smoothly. The hands-on architecture support was also crucial to our platform’s evolution," Young added.

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With its team-based approach, Fraction was able to assist Casa Rewards in several key areas:

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1. Fraction Architect-Led Infrastructure Redesign: A dedicated Fraction architect began by evaluating Casa Rewards' existing infrastructure. The architect assessed its effectiveness and designed a phased approach to scalability. This plan included redesigning the infrastructure and identifying and onboarding the right engineers to implement the new design.

2. Developer Management Support: As part of its team-based solution, the Fraction PM provided hands-on developer management support, including regular check-ins with the Fraction architect to ensure technical quality. Regular touchpoints were established with Young and his team to monitor progress and keep the project on track.

3. Focus on Core Business Functions: With Fraction managing the engineering challenges, Young could concentrate on other critical aspects of the business, such as marketing and sales, without being bogged down by technical issues.

The Results

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The partnership with Fraction delivered several significant benefits to Casa Rewards:

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1. Improved Scalability for Growth: With a solid plan outlined by the Fraction architect, the team began redesigning the platform’s infrastructure, enabling Casa Rewards to scale more effectively. This allowed the platform to better accommodate a growing user base and improved its overall performance.

2. Streamlined Developer Management: Fraction's involvement streamlined the engineering process, ensuring tasks were completed efficiently and the platform’s development stayed on schedule.

3. Greater Focus on Business Goals: Gabriel Young was able to redirect his attention to other key areas of the business, leading to better overall management and growth of Casa Rewards.

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"Working with Fraction has been a game-changer for us," said Young. "The Fraction team allowed us to focus on the core aspects of our business, knowing our engineering needs were in expert hands. The flexibility and expertise provided by their team have been invaluable in helping us scale effectively and manage our growth."