January 25, 2024
Matt Watson and Praveen Ghanta are familiar with taking on the dual role of CEO and CTO. Is there a good way to balance that? Join Matt Watson and Praveen Ghanta, the founder and CEO of Fraction, as they dive deep into the world of leveraging fractional talent.
Praveen shares his insights on hiring fractional talent, unraveling the success story of a profitable SaaS business with an impressive 50% profit margin. If you're an entrepreneur navigating the intricate landscape of startup growth, you're in for a treat! He delves into the nitty-gritty of fractional hiring, unraveling the pivotal role fractional developers play in their growth journey. Matt and Praveen turn to the fascinating fact that top talent, even successful CTOs and senior developers, can be affordable. It could be assuaging boredom, desiring to diversify their income, or just helping a friend out. Whatever the case, founders with limited resources will take that deal!
But, as with any groundbreaking concept, there are challenges. Praveen sheds light on the limitations of fractional software development teams, including maintaining productivity. They also discuss the importance of building trust in B2B sales through personal connections. Matt provides an example of how showcasing remote workers' personalities through video interviews helped build that trust.
