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The Reframe

by Praveen Ghanta

Praveen Ghanta, founder of Fraction, on hiring, building, and shipping software — and why most of the standard playbook doesn't hold up under founder math.

Stay in the loop on SaaS growth, AI strategy, and pricing.

Articles
Branded hero image: Generative AI in Construction — bold orange slash composition on dark background with Fraction wordmark
AI Strategy

Generative AI in Construction: Kill the Document Tax Before You Chase the Flashy Stuff

The ROI in construction isn't a flashy model. It's the document and coordination tax that quietly burns margin on every project — and generative AI is finally good enough to kill most of it.

generative ai in constructionconstruction technologyAI Strategy
Branded hero image: AI in Construction Estimating — teal concentric rings diagram on dark background with Fraction wordmark
AI Strategy

AI in Construction Estimating: Where It Helps, Where It Doesn't, and What to Build

The pitch is that AI will transform your estimates. The reality is narrower and more useful: it compresses takeoffs, surfaces patterns in your own historical cost data, and hands the judgment calls back to you.

ai in construction estimatingconstruction technologyAI Strategy
Branded hero image: AI in Construction Safety — amber rising bar chart on dark background with Fraction wordmark
AI Strategy

AI in Construction Safety: The Integrations That Actually Reduce Risk

The job site demos look impressive. The tools that actually move your incident rate are the ones nobody's pitching, the ones quietly wired into the systems your crews already use.

ai in construction safetyconstruction technologyAI Strategy
AI Consulting for Small Businesses: What Is Realistic for Your Budget
AI Strategy

AI Consulting for Small Businesses: What Is Realistic for Your Budget

AI consulting was never only for Fortune 500 companies — the right-sized version exists, and knowing what to ask for changes everything about the outcome.

AI consultingsmall business AIAI strategy
AI Leadership Blind Spots: 5 Mistakes Executives Make with AI Investment
AI Strategy

AI Leadership Blind Spots: 5 Mistakes Executives Make with AI Investment

Most AI project failures trace back to a leadership decision, not a technical limitation — and the same five patterns appear across every industry and company size.

AI StrategyAI InvestmentAI Leadership
AI Automation Consulting: Which Business Processes to Automate First
AI Strategy

AI Automation Consulting: Which Business Processes to Automate First

Most companies evaluate dozens of AI automation options and ship none — because they skip the one decision that determines everything: which process to automate first.

AI AutomationProcess OptimizationAI Consulting
AI Opportunity Assessment: How to Pick the Right First AI Project
AI Strategy

AI Opportunity Assessment: How to Pick the Right First AI Project

The most expensive AI mistake is not building the wrong thing — it is building the right thing in the wrong order, and skipping the assessment that would have told you the difference.

AI StrategyAI PrioritizationROI
Building Agentic AI with a Problem-First Approach
AI Tools

Building Agentic AI with a Problem-First Approach

Most teams building agentic AI start with the framework — and that is exactly why most agents never make it to production.

Agentic AIAI DevelopmentAI Strategy
AI Strategy for Non-Technical Founders: Where to Start When You Don't Write Code
AI Strategy

AI Strategy for Non-Technical Founders: Where to Start When You Don't Write Code

You don't need to understand AI to invest in it wisely — you need to understand your business problem, your data, and your budget.

AI strategynon-technical foundersAI investment
How Much Does AI Development Cost in 2026? A Complete Pricing Breakdown
Software Cost

How Much Does AI Development Cost in 2026? A Complete Pricing Breakdown

The range you'll find online — $5,000 to $500,000 — is technically accurate and completely useless without knowing which type of AI project you're actually building.

AI developmentcost estimationpricing models
What Is Agentic AI? A Business Leader's Guide to Autonomous AI Systems
AI Tools

What Is Agentic AI? A Business Leader's Guide to Autonomous AI Systems

Agentic AI is software that plans, decides, and acts on goals without being told each step. A plain-language guide for business leaders on what it actually is, what it costs, and where to start.

agentic AIAI agentsautonomous AI
Why AI Projects Fail: The 7 Mistakes That Kill Enterprise AI
AI Strategy

Why AI Projects Fail: The 7 Mistakes That Kill Enterprise AI

Over 80% of AI projects fail, and the cause is rarely technical. Seven organizational mistakes that kill enterprise AI initiatives — with diagnostic questions to catch them early.

AI StrategyEnterprise AIAI Implementation

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